Serious Fun Coffee, WTH?
We say it all the time at Beat, but what do we mean when we say it? Well let us explain...
- We take coffee seriously so you don't have to, and
- Coffee is serious and fun! Who doesn't need the kick first thing in the morning, this is serious business. But who else uses coffee for fun, catching up with friends and family? Personally I think the seriousness of coffee is fun, delving into the details behind the scenes. Sourcing green coffee, tasting what we roast, changing and creating Coffee roasting profiles and setting up how to prepare them for everyone to enjoy. If I can't have fun while taking this stuff seriously I am definitely in the wrong game.....
So there you have it folks, SERIOUS FUN COFFEE. In a nutshell we take it seriously so you can just focus on having fun with it.